Privacy Policy

Privacy Policy

Last updated: 1st May 2026

At Pup Fuel, we take your privacy seriously. This policy explains how we collect, use, store, and protect your personal data when you visit our website or place an order with us. We are committed to handling your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Pup Fuel is a UK-based business. We are the data controller responsible for your personal data.

📧 Contact: hello@pupfuel.co.uk

If you have any questions about how we handle your data, please don't hesitate to get in touch.

2. What Data We Collect

We may collect and process the following personal data:

  • Identity data: your name
  • Contact data: email address, phone number, delivery and billing address
  • Transaction data: details of purchases and payments made through our website
  • Account data: username and password if you create an account
  • Communication data: messages you send us via email or contact forms
  • Marketing preferences: your preferences for receiving marketing from us
  • Technical data: IP address, browser type, device information, and how you use our website (via cookies and analytics tools)
  • Subscription data: details of your subscription plan, billing cycle, and preferences

3. How We Collect Your Data

We collect data in the following ways:

  • When you place an order or sign up for a subscription
  • When you create an account on our website
  • When you contact us by email or through our website
  • When you sign up to our mailing list or marketing communications
  • Automatically, through cookies and analytics tools when you browse our website
  • [When you interact with us on social media platforms]

4. How We Use Your Data

We use your personal data for the following purposes:

  • To process and fulfil your orders and subscriptions
  • To manage your account and communicate with you about your orders
  • To send you marketing communications where you have given your consent or where we have a legitimate interest to do so
  • To improve our website, products, and services
  • To comply with our legal obligations
  • To prevent fraud and ensure the security of our website
  • [To run targeted advertising campaigns on platforms such as Meta (Facebook/Instagram) and Google — where applicable]

5. Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Contract: to fulfil your orders and manage your subscription
  • Legitimate interests: to improve our services, prevent fraud, and communicate with existing customers
  • Consent: for marketing emails and cookies (where required)
  • Legal obligation: to comply with applicable laws and regulations

6. Marketing Communications

If you have opted in to receive marketing from us, we may send you emails about new products, offers, and updates. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at hello@pupfuel.co.uk.

We will never sell your data to third parties for their own marketing purposes.

7. Sharing Your Data

We may share your data with trusted third parties in order to operate our business, including:

  • Payment processors (e.g. Shopify Payments, Stripe) to process transactions securely
  • Delivery and courier services to fulfil your orders
  • Email marketing platforms (e.g. [Mailchimp / Klaviyo — add as applicable]) to send communications
  • Analytics providers (e.g. [Google Analytics — add as applicable]) to help us understand how our website is used
  • Social media platforms (e.g. [Meta, TikTok — add as applicable]) for advertising purposes
  • IT and website service providers including Shopify, who host our store

All third parties are required to handle your data securely and in accordance with applicable data protection law. We do not allow them to use your data for their own purposes beyond what is necessary.

8. International Data Transfers

Some of our third-party service providers may be based outside the UK. Where this is the case, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner's Office (ICO), to protect your data.

9. Cookies

Our website uses cookies to improve your browsing experience and help us understand how visitors use our site. Cookies are small text files stored on your device.

We use the following types of cookies:

  • Essential cookies: necessary for the website to function
  • Analytics cookies: to understand how visitors interact with our site (e.g. [Google Analytics])
  • Marketing cookies: to deliver relevant advertising (e.g. [Meta Pixel, TikTok Pixel])

You can manage your cookie preferences through your browser settings or our cookie consent tool. Please note that disabling certain cookies may affect the functionality of our website.

10. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Typically:

  • Order and transaction data is retained for 7 years (as required by HMRC)
  • Marketing data is retained until you unsubscribe or withdraw consent
  • Account data is retained for as long as your account is active

11. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right to access: request a copy of the data we hold about you
  • Right to rectification: ask us to correct inaccurate or incomplete data
  • Right to erasure: ask us to delete your data in certain circumstances
  • Right to restrict processing: ask us to limit how we use your data
  • Right to data portability: request your data in a structured, machine-readable format
  • Right to object: object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent: where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at hello@pupfuel.co.uk. We will respond within one month.

12. Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK's data protection authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.