Pup Fuel – Privacy Policy
Last updated: 16th April 2026
Pup Fuel (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or purchase from us.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Pup Fuel is the data controller responsible for your personal data.
Business Name: Pup Fuel
Email: hello@pupfulel.co.uk
Registered Address: Nottingham
What Data We Collect
We may collect and process the following data:
Personal Information
Name
Email address
Billing and shipping address
Phone number
Order Information
Purchase details
Payment information (processed securely via third-party providers – we do not store full payment details)
Technical Data
IP address
Browser type and version
Device information
Website usage data (via cookies)
How We Use Your Data
We use your data to:
Process and deliver your orders
Communicate with you regarding your order or enquiry
Provide customer support
Improve our website and services
Send marketing emails (only if you have opted in)
Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases:
Contract – to fulfil your order
Legitimate Interests – to improve our services and prevent fraud
Consent – for marketing communications
Legal Obligation – to comply with applicable laws
Sharing Your Data
We only share your data with trusted third parties where necessary, including:
Payment processors (e.g. Stripe, PayPal)
Delivery providers (e.g. Royal Mail, courier services)
Website and analytics providers (e.g. Shopify, Google Analytics)
All third parties are required to respect the security of your data.
International Transfers
Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:
UK-approved Standard Contractual Clauses
Adequacy regulations
Data Retention
We only retain your personal data for as long as necessary to:
Fulfil the purposes we collected it for
Comply with legal, tax, and accounting requirements
Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)
Cookies
We use cookies to enhance your browsing experience and analyse website traffic.
You can control or disable cookies through your browser settings.
Data Security
We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
Third-Party Links
Our website may contain links to other websites. We are not responsible for their privacy practices.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about this Privacy Policy or your data, please contact us:
Email: hello@pupfuel.co.uk
Pup Fuel – Fuel Your Pup the Right Way